When you’re the person (at least partially) responsible for Left Shark, you have to think about every possible way Super Bowl audiences watch halftime shows. That’s one of the many things Bruce Rodgers has learned over the 16 years he’s spent as production designer for the mid-game performance during American football’s biggest night. “Never again,” Rodgers laughs when asked if he considered including blue fish dancers for Rihanna’s Super Bowl LVII performance.
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